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Guide: Avoiding the A&D Hall of Shame
There's no "right" way to effectively market your company in the Aerospace & Defense industry. But there are PLENTY of wrong ways.
Drawing on decades of A&D Communications & Marketing experience in military Public Affairs, at Fortune 50 Primes, and even at new startups, this guide offers six key considerations for effective A&D marketing strategies that can keep your company out of the doghouse!
“Mike’s extensive expertise in the Aerospace & Defense industry, combined with his deep understanding of media operations, makes him a leading authority in this field. His insights and experience are invaluable for anyone looking to master communications in the defense sector.”
want to go deeper?
Fortis and Front Door are running a course on "Stories that Sell" in A&D, starting September 10th! Visit this page for more information.
What is it all about?
In Defense, telling the right story to the right audience can be the difference between winning business and driving adoption, or being an also-ran.
But in a maze of regulation and fierce competition, crafting a compelling narrative that cuts through the noise to reach and resonate with decisionmakers is no easy feat.
Produced by Fortis Strategic Communications, LLC, in partnership with Front Door Defense, this guide is your first step towards mastering A&D marketing.